Kukhazikitsidwa kwa matewera owona mtima zaka zisanu ndi zitatu zapitazo monga kulembetsa matewera kwa ogula komanso kukula kwake pazaka ziwiri zotsatira kukhala ogulitsa akuluakulu ku US, chinali gawo loyamba pakusintha kwamatewera komwe tikuwonabe mpaka pano. Ngakhale mitundu yobiriwira ya diaper inalipo kale mu 2012, Honest adakulitsa zonena zachitetezo ndi kukhazikika ndipo adatha kupereka thewera lomwe linali loyenera pazama TV. Mitundu yosiyanasiyana ya ma diaper omwe akupezeka kuti musankhe ndikusankha mubokosi lanu lolembetsa matewera posachedwa adakhala mawu amafashoni omwe amagawidwa m'maakaunti azaka chikwi.
Kuyambira nthawi imeneyo, tawona kuwonekera kwa mitundu yatsopano yopangidwa motsatira mawonekedwe ofanana, omwe apeza gawo lawo lapamwamba kwambiri koma akukula posachedwa kuti afufuze momwe zinthu ziliri zatsopano: zotsika mtengo zomwe zikugulitsidwa ngati zapamwamba kapena zamtengo wapatali. Mitundu yapadziko lonse P&G ndi KC idakhazikitsa mizere yawo yapamwamba kwambiri yamatewera mu 2018 ndi 2019, motsatana, ndi Pampers Pure ndi Huggies Special Delivery. Komanso kupanga zodzinenera mu gawo la premium ndizongoyambika kumene Healthynest, "zomera-based" diaper zolembetsa zomwe zimaphatikizapo ma tray ochitira ana; Kudos, thewera woyamba kukhala ndi 100% thonje topsheet; ndi Coterie, matewera ochita bwino kwambiri. Kukhazikitsa kuwiri kwatsopano komwe kwawonetsa kukula kwakukulu mu gawo la masstige ndi Hello Bello (omwe akugulitsidwa ngati "premium, plant-based, affordable baby products") ndi Dyper, matewera a bamboo viscose eco-friendly omwe amatha kupangidwa ndi kompositi m'mafakitale opanga kompositi. Chatsopano pamalo opikisana kwambiri awa ndi matewera a P&G a All Good omwe adakhazikitsidwa ku Walmart kokha, amtengo wofanana ndi Hello Bello.
Zambiri mwazinthu zatsopanozi zili ndi zofanana: Kuwonjezeka kwamtengo wapatali kudzera m'zolimbikitsa zokhudzana ndi chikhalidwe cha anthu, kuwonjezeka kwa zonena zokhudzana ndi chitetezo (hypoallergenic, chlorine-free, "non-poizoni"), njira zopezera zinthu zokhazikika kudzera muzomera kapena PCR, kapena kutembenuka ndi mphamvu zongowonjezwdwa.
Kodi Njira Zazikulu Zomwe Zidzakhala Zotani Zokhudza Diapering Kupita Patsogolo?
Kuyang'ana kwambiri zinthu zachilengedwe zomwe makolo angasangalale nazo, kuphatikiza zokometsera zokhudzana ndi magwiridwe antchito, kukongola monga kusangalatsa kapena kusindikiza makonda ndi mabokosi olembetsa oleredwa ndi makolo, kudzakhala patsogolo pakufunidwa kwa ogula. Ngakhale kagawo kakang'ono ka makolo azaka chikwi apitiliza kukankhira matewera obiriwira (ndikuyika ndalama zawo momwe alili), kukankhira kwakukulu kokhazikika kudzapitilira kuchokera ku mabungwe omwe siaboma komanso ogulitsa akuluakulu omwe akukwaniritsa zolinga za ESG, m'malo mogula odziwa ochepa.
Nthawi yotumiza: May-27-2021
